You can use Boost to…

Explore new ideas

Boost is a good way to test your ideas before you code and launch them. It therefore limits the risks usually associated with innovation. It’s also a great time and cash saver because you don’t have to fully build all your ideas.

Improve an existing feature

By allowing you to think freely and creatively, Boost may lead you to launch a feature that’s much more innovative than you had planned. With this creativity, you’ll be able to greatly improve your product.

Get a new perspective

The exercises we use in Boost can help you approach your problem from a different perspective. If your team has reached a plateau, we’ll give you a fresh point of view which will unlock your imagination.

Achieve a specific KPI

You can come to Central with the goal of achieving specific KPIs such as improving your retention rate or increasing sales. Together, we’ll identify how to reach that goal through better design.

Try us out

During Boost, you’ll be able to meet our team and get a glimpse of how we work. If you were thinking of hiring us for a large-scale project, this is a great way to try us on for size.

How does it work?

In 4 days, you’ll move from idea to prototype to decision, saving you and your team countless hours and euros.

Monday

Unpack

We identify your problem and how to measure improvement. We also take time to listen to you and understand your business, its context and your audience.

  • Goal and metrics (KPIs)
  • Personas
  • User stories
  • User journey

Tuesday

Diverge & explore

We generate ideas. Everyone pitches as many solutions as possible to improve the odds of finding the best one. We then discuss and re-shape the suggestions as needed.

  • Ideation
  • Paper prototyping
  • Storyboarding
  • Critique

Wednesday

Prototype

We build a prototype of the best solution we’ve come up with. Depending on what we want to learn, we choose the appropriate fidelity of our prototype (paper mockups, code etc.)

  • Prototyping
  • Plan testing

Thursday

Test & learn

We test the prototype to see what works and what doesn’t. We then sum up what we’ve learned and plan the next steps needed to improve your product.

  • Test
  • Roadmap

A concrete example

Proxyclick helps companies improve the welcoming experience of their visitors. One of the platform's features is an alert notification sent to the employee when his visitor checks in at the reception. During a Boost we increased the value of the feature by:

  • Adding a series of useful and innovative actions
  • Rethinking its ergonomy and making it visually appealing
  • Improving the overall user experience

Discover how the 4 days unfolded

What our clients say about Boost

StepStone used Boost to quickly set a new course for its site

Read interview
“After the first sprint I was kind of amazed, coming from such a large company, to see how quickly Boost was enabling designers and product owners to have tangible results.”
Xavier Massaut
Head of Product Experience

MaRadio used Boost to improve its online radio player

Read the case
“Thanks to a friendly atmosphere and a few simple, well-targeted exercises we were able to quickly determine the features of the player that needed improvement.”
Julien Mourlon
Digital Manager at RTL Belgium

Proxyclick used Boost to generate new ideas for a notification email

Read the case
“During this Boost, like in all the others, I feel that the value of Central is that they go much further than simply producing quality results but that they are also a trusted advisor.”
Geoffroy de Cooman
Product Owner

Get started with a free 2h workshop

During two hours we evaluate together how Boost can help you reach your goals faster. You then decide if you want to continue further or not.

FAQ

  • Is Boost the right tool for us?

    Boost is the perfect tool for young start-ups or organisations who want a quick way of testing a concept for new projects. We've worked with multinationals and small companies to create products from scratch or to polish extensive product bundles.

  • If we do a Boost, do we have to keep working with you?

    No, absolutely not. You can use Boost just once to help your team explore and come up with sound solutions and then create the final product yourself.

  • What makes you qualified?

    We're a multidisciplinary team which has used Boost with clients of different sizes, from different fields and trying to reach different goals. These diverse projects have enriched us with valuable insight and experience.

  • Can we do multiple Boosts in a row?

    Yes, just get in touch with us so we can book you in our schedule. If you want to do a large number of Boosts, it could be better for you to use our subscription model. That way, you hire our services for a month at a time.

  • Can we do a Boost at our office?

    Yes, but we’ve noticed it is more efficient to hold Boosts in our studio. The change of environment and fewer distractions will help you focus and think creatively.

  • We’re not located in Belgium. Is that a problem?

    It's fine! We’re more than happy to work with companies abroad, but we'll have to add a surcharge if we need to travel to meet with you.

  • How many people have to be present for a Boost?

    The most efficient Boosts include a key decision-maker and a member of your IT staff. We'll discuss in advance who would be the best staff members for your Boost. The team you send can change from one Boost to the next.

  • What if we don’t have a solution by the end of the week?

    We have specific techniques to help us brainstorm and identify potential solutions. Using these, we’re always able to come up with great ideas.

Still have questions?

Email us at hi@central.team