Who we are
Since 2007, Central has been a close-knit team of digital designers based in Brussels. We are dedicated to the crafts of interface design and user experience (UX) design.
Why we do it
We seek fulfilment above all. We strive to positively influence the digital future. That inspires us to jump out of bed each day and guides us through every project we undertake.
Our design principles
Start with needs
Truly effective digital products require to go beyond assumptions by understanding real user needs. We carry out user research before we jump into any project. That’s why our solutions are successful, creating both value for money and value for users.
Make things concrete
A tangible design is far more effective than long specifications to guide our discussions and work together. We therefore favor the use of wireframes (sketches to structure content and interactions), interactive prototypes and mockups (visual blueprints) to quickly give form to ideas. We use these malleable tools like modelling clay to shape the final product.
Improve over time
Good design is timeless and evolutive. We test our solutions and collect feedback from real users to iterate and rapidly evolve with future needs. Like great wine, our designs only get better with time.
Make it simple
Simplicity is in the details. In everything we do — from the products we design to the way we collaborate with our clients — we make complexity seem simple. Our experiences are seamless and our platforms perform well.
Great collaboration leads to great ideas. Our clients remain the ones that know their context best. As designers, we know what are the ingredients and recipes to help them reach their goals. That’s why we involve our clients throughout the design process — during knowledge sharing exercises, workshops and checkpoints. The journey is just as important as the destination.
There’s enough bullshit in the world to want to add more. We focus on what matters. We don’t design to impress or for the unnecessary. We want our work to be meaningful and aligned to our values. We care about what we do and handpick the projects we work on. We feel that, even if it won’t change the world, we are responsible for what we put out.
We are an experienced, multidisciplinary and passionate team. On top of being digital design aficionados, we are foodies and apprentice brewers.