The challenge

SMart, a non-profit that helps creative professionals sell their services, wanted to figure out how to help artists get funding for their projects. The SMart team came to Central for help. The result of our collaboration was Push: a crowdfunding platform which provides creatives with visibility, financial tools and coaching.

Our approach

We worked through this project in 2 main phases. The first phase was exploratory. We asked ourselves whether Push would work and how. We came up with many potential designs and evaluated the amount of internal and external support necessary to implement them.

Once the project was validated, we developed the visual design and tone of the product. Since we had already created a design guide for SMart, this phase was rather swift. We could thus focus on the product’s personality.


  • Duration
    15 weekly sprints over 8 months
  • Release year
    2012 - 2013