Thinking up a crowdfunding platform for creative projects
The challenge
SMart, a non-profit that helps creative professionals sell their services, wanted to figure out how to help artists get funding for their projects. The SMart team came to Central for help. The result of our collaboration was Push: a crowdfunding platform which provides creatives with visibility, financial tools and coaching.
Our approach
We worked through this project in 2 main phases. The first phase was exploratory. We asked ourselves whether Push would work and how. We came up with many potential designs and evaluated the amount of internal and external support necessary to implement them.
Once the project was validated, we developed the visual design and tone of the product. Since we had already created a design guide for SMart, this phase was rather swift. We could thus focus on the product’s personality.
About
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Creating wireframes helped us explore different ideas and test them. We refined the best ones and built a fully interactive prototype. Once the feasibility of the project was validated, this prototype allowed us to evaluate the resources needed to bring the project to life.
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We designed detailed visual mockups and built the front-end templates based on the CSS framework of SMart’s design guide.
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Always paying attention to detail, we created a visual identity for Push in line with SMart’s brand. We developed a distinct iconography that would communicate with and inspire the audience.